The Ferrari of videoconferencing
If necessity really were the mother of invention, enterprises and small businesses would by now have highly functional, standardized videoconferencing and collaboration technology at their disposal. Instead, travel across the continent and around the world remains the dominant collaboration paradigm, despite the ever-increasing pressure of time-consuming security requirements and budget-killing airfare and hotel prices.
Back in the 1960s, the old AT&T's Western Electric Group demonstrated its Picturephone to a doubting world, and the world has remained doubtful ever since. That's because videoconferencing systems developed since then have remained expensive and unpredictable, gadgets that usually delivered small, fuzzy, herky-jerky video images, often uncoordinated with people's voices because of communications latency and unreliability.
When the Internet came along, there was hope that Web conferencing might fill the void, even though it lacks the collaborative impact of video images, relying solely on shared documents, especially presentations. Web conferencing has not been very satisfactory, requiring reserved bandwidth, separate telephone hookups for sound and notoriously troublesome desktop technologies.
Of course, good old-fashioned telephone conference calls are reliable and useful, but they just don't cut it with people who want to do business face to face.
With all that history, it's hard not to be skeptical when news comes along of "telepresence" systems, video-collaboration technology that delivers high-definition video images and stereophonic sounds with enough realism to enable useful collaboration to occur.
Telepresence is expensive, requires two or more dedicated conference rooms outfitted with specialized equipment (or in some cases, custom-built to house the equipment) and often runs on proprietary network technology. But it's such a vast improvement over any previous video-based collaboration system that enterprise users are quickly signing up.
"It is important to point-out that Telepresence means taking Videoconferencing to the next frontier. More than a decade after the first videoconferencing-based telepresence solution was introduced to the public, and after more than ten years of languishing in the backwaters of the communications market, telepresence hit the limelight in 2006," says Beau Wardak, GM, Middle East for TANDBERG.
The setup
Vendors as well known as Cisco Systems, Polycom and HP, and as little known as Teliris and Codian (acquired by TANDBERG), are creating and offering telepresence technology and services. The systems they sell use a variety of technologies to deliver interactive video and sound signals that are realistic enough to make you almost believe you're sitting across the table from other conferees, rather than across the world.
Common to all of these systems is the use of high-definition television (HDTV) screens and cameras situated in such a way that conferees sitting diagonally across from each other can see each other directly, without appearing to be off to the side somewhere looking straight ahead into nothingness. The odd angles you'd experience with ordinary videoconferencing technology virtually disappear with telepresence systems.
Telepresence configurations can use as few as one HDTV screen or as many as 16. Screens are positioned to be at eye level when local conferees are seated, and the images on the side-by-side screens are "stitched" together so that viewers feel they're looking at one very wide screen. Speakers are positioned so that the sound appears to emanate from the mouth of the person at the remote site who is talking, not from the center of the table or some random location elsewhere in the room.
As you might imagine, all that equipment requires a dedicated conference room. Cisco TelePresence systems are modular -- currently the more widely used approach to telepresence, because the prebuilt telepresence modules can be stood up in any room large enough to house them. Cisco has gone so far as to build custom tables that physically connect to the screen banks, which makes the room look a bit like it houses a circular conference table.
The Cisco systems currently come in fixed configurations including either one or three screens, and the company now supports conferences between rooms with differing configurations.
Halo Collaboration Studio
For an immersive telepresence environment, TANDBERG has partnered with HP to market the HP Halo Collaboration Studio. HP Halo interoperability with TANDBERG systems provides an end-to-end managed solution which enables secure, natural and consistent collaboration. TANDBERG also offers Experia, a standards-based, across-the-table telepresence
experience, which is both easy to install and portable.
It costs how much?
Telepresence is an expensive technology, and only enterprise customers with large travel budgets can afford it. Once installed, telepresence systems are essentially free to operate, but it's the installation that'll get you.
Though costs differ by regional geography and country, a single-screen Cisco TelePresence systems can cost $15000 and three-screen system $20000 per room, according to Ian Gander, Business Development Manager, Cisco. You have to multiply that by the number of rooms planned for the telepresence network.
But analysts and customers who have bought telepresence systems think it's worth the cost. "The technology is really cool," says Forrester Research analyst Henry Dewing, "and it has the potential to fundamentally change how people view videoconferencing and how they do their work."
A telepresence system can reduce travel expenses, increase collaboration among teams in different locations, increase employee engagement by keeping them off of planes. "One of the major roles of telepresence is that of a substitute for business travel," says Wardak. Cisco claims it has cut its corporate travel budget by 6% by using their own TelePresence systems internally.
The network is key
Networking has always been the Achilles' heel of traditional videoconferencing, and it's still a concern with telepresence. If the video isn't smooth and perfectly coordinated with the audio in real time, the whole system devolves to being just like traditional videoconferencing.
"Most of our customers make use of telepresence over their traditional enterprise-wide network infrastructure. Perhaps the most important point here is that most of our customer's enterprise-wide networks are in the process of convergence, and video is just another application on top of the IP networks, in which organizations have already invested in," says Wardak.
Cisco uses a customer's own corporate network to carry its signal,according to Gander. "Cisco TelePresence can be run over both an Enterprise WAN and an outsourced Service Provider delivered VPN. There are specific SLAs and QoS parameters to adhere to for a successful deployment. Cisco TelePresence has been designed with 3 philosophies in mind: Quality of the experience, simplicity of use and reliability," he says.
Making telepresence work requires a serious amount of bandwidth. According to industry experts, these systems take as much as 45 megabits per second of capacity. High traffic on a company's internal network or unscheduled downtime can give a telepresence system the same sort of reputation for unreliability that has so long been associated with traditional videoconferencing.
Greater interoperability
Generally, telepresence systems use at least some proprietary video and other multimedia technology, and some operate on proprietary networks. But in early June, Teliris launched its Telepresence Gateway, which it claims is the first product that allows interoperation between competing telepresence systems. The gateway now enables VirtuaLive customers to connect to Tandberg and Polycom systems, but Teliris plans to extend the list to Cisco, HP and other vendors' telepresence systems. Forrester's Dewing sees the Telepresence Gateway as a first step toward some sort of industrywide standardization.
The bottom line
So, how many companies are actually buying telepresence systems? Though the real potential of telepresence is large, cost is a major gating factor. The systems are currently used mostly at the executive level, but that's starting to change, and telepresence is expected to gain widespread use once the cost comes down from the present lofty levels.
"TelePresence is a high value technology that can transform enterprise business models. When set against the benefits of greater employee productivity, reduced travel expense, accelerated decision making and optimizing scarce resources - the ROI for TelePresence is compelling," says Gander. However, in the Middle East, these are still early days for telepresence. According to one industry observer, the market for telepresence in the region could be negligible because of the absence of highly developed IP networks and high cost of bandwidth.
[via CPILive.net]




